Post by EUGENE on Jun 3, 2005 8:26:53 GMT -5
World Wrestling Entertainment Hires Michael McNeil as Vice President of Partnership Marketing
STAMFORD, Conn.--(BUSINESS WIRE)--June 1, 2005--World Wrestling Entertainment(R), Inc. has hired industry veteran Michael McNeil as Vice President of Partnership Marketing to develop strategic partnerships and new sponsorship opportunities for WWE(R)'s various media platforms, including syndicated television programming, events, tours, WWE's VOD service, websites, consumer products and other sponsorable WWE business initiatives.
"In his nearly 20 years of extensive experience, Michael has developed a wealth of contacts and knowledge about building partnerships and alliances with major sports retailers, mass merchandisers, and other businesses," said Kurt Schneider, Executive Vice President, Marketing. "Michael's hiring signals the start of WWE's outreach to form strategic partnerships with nationally and internationally recognized businesses to get the WWE brand seen by more people and to gain greater brand recognition around the world."
Prior to WWE, McNeil served as Director of Development for New York City's Olympic organization, NYC2012. He was responsible for managing NYC2012's fundraising program. In his position, McNeil's efforts were focused on instituting and executing NYC2012's solicitation strategy and donor outreach.
Before joining NYC2012, McNeil served as Director of Business Development for PSP Sports, where he was responsible for increasing the overall revenue generated by the Marketing and Promotions group, working with such clients as Kingworld and NBA-GMG. Prior to PSP, McNeil was Director of Urban Accounts for Scholastic, Inc., where he cultivated strategic relationships with national education organizations building Scholastic's brand presence in urban markets. McNeil has also held several positions with the NBA, during which as Director, National Accounts and Sales Development, he managed $90 million of sales to key accounts with retailers such as J.C. Penney, Sears and The Sports Authority and also secured, as Senior Director, New Business Development, new sponsors including Hershey's, Foot Locker/Lady Foot Locker, and American Airlines/USAB.
McNeil has also worked at partnership development for Sports Illustrated, New York Daily News, United Way of New York City and United Way of Tri-State.
STAMFORD, Conn.--(BUSINESS WIRE)--June 1, 2005--World Wrestling Entertainment(R), Inc. has hired industry veteran Michael McNeil as Vice President of Partnership Marketing to develop strategic partnerships and new sponsorship opportunities for WWE(R)'s various media platforms, including syndicated television programming, events, tours, WWE's VOD service, websites, consumer products and other sponsorable WWE business initiatives.
"In his nearly 20 years of extensive experience, Michael has developed a wealth of contacts and knowledge about building partnerships and alliances with major sports retailers, mass merchandisers, and other businesses," said Kurt Schneider, Executive Vice President, Marketing. "Michael's hiring signals the start of WWE's outreach to form strategic partnerships with nationally and internationally recognized businesses to get the WWE brand seen by more people and to gain greater brand recognition around the world."
Prior to WWE, McNeil served as Director of Development for New York City's Olympic organization, NYC2012. He was responsible for managing NYC2012's fundraising program. In his position, McNeil's efforts were focused on instituting and executing NYC2012's solicitation strategy and donor outreach.
Before joining NYC2012, McNeil served as Director of Business Development for PSP Sports, where he was responsible for increasing the overall revenue generated by the Marketing and Promotions group, working with such clients as Kingworld and NBA-GMG. Prior to PSP, McNeil was Director of Urban Accounts for Scholastic, Inc., where he cultivated strategic relationships with national education organizations building Scholastic's brand presence in urban markets. McNeil has also held several positions with the NBA, during which as Director, National Accounts and Sales Development, he managed $90 million of sales to key accounts with retailers such as J.C. Penney, Sears and The Sports Authority and also secured, as Senior Director, New Business Development, new sponsors including Hershey's, Foot Locker/Lady Foot Locker, and American Airlines/USAB.
McNeil has also worked at partnership development for Sports Illustrated, New York Daily News, United Way of New York City and United Way of Tri-State.
